Privacy Policy

Last updated: 14th September 2025

1. Who We Are

This website and the BEMOREME™ quiz are operated by THRIIVE BY NESS™, a brand of The Interplay Agency Ltd (“we”, “our”, “us”).
The Interplay Agency Ltd is the data controller for the purposes of UK data protection law.

Company number: 10969547
Contact email: support@thriive.co.uk

2. The Data We Collect

We may collect the following categories of personal data when you use our website, quizzes, or services:

  • Contact details: your name, email address, phone number (if provided).

  • Quiz responses: your answers to BEMOREME™ or other quizzes, which may indicate aspects of your wellbeing.

  • Demographic data: information such as age range, gender, location, occupation, or other profile details that you choose to provide. This helps us understand who is engaging with our services and supports our anonymised trend analysis.

  • Service information: details you provide if you enquire about or purchase coaching, programmes, or downloads.

  • Technical data: IP address, browser type, device type, and usage data (collected automatically via cookies and analytics tools).

3. How We Use Your Data

We use your personal data to:

  • Provide you with quiz results and insights.

  • Send your results to you by email (if you provide your email).

  • Send relevant follow-up resources, updates, and offers (only if you opt in).

  • Deliver coaching, programmes, or other services you request.

  • Improve our services through anonymised analysis.

  • Produce anonymised and aggregated insights from quiz responses, which we may share with trusted third parties for research purposes, to identify trends, and to contribute to the wider understanding of wellbeing. These insights will never include information that could personally identify you.

  • Maintain the security and proper functioning of our website.

4. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR:

  • Consent – for collecting and processing quiz responses, sending marketing emails, and sharing anonymised insights.

  • Contract – when processing is necessary to deliver a service you have purchased.

  • Legitimate interests – for analysing anonymised data, improving services, and ensuring website security.

5. Special Category Data

Quiz responses may reveal information about your mental wellbeing. We will only process this data with your explicit consent, and we will:

  • Store it securely,

  • Restrict access to authorised personnel, and

  • Retain it only for as long as necessary (see section 7).

6. How We Store and Protect Your Data

  • Data is stored on secure servers located in the UK/EU or in countries with appropriate safeguards under UK GDPR.

  • We use encryption in transit and at rest wherever possible.

  • Access is limited to authorised personnel only.

7. How Long We Keep Your Data

  • Identifiable quiz data: retained for 12 months from submission, then anonymised for research/statistical purposes.

  • Client records: retained for as long as necessary to provide services and meet accreditation and legal obligations.

  • Marketing data: retained until you withdraw consent or unsubscribe.

8. Sharing Your Data

We may share your data with:

  • Trusted service providers (e.g. quiz software, CRM, email provider) who process data on our behalf and under contract.

  • Third-party research partners, industry bodies, or wellbeing organisations – but only in the form of fully anonymised and aggregated data, never personal data that could identify you.

We do not sell or rent your personal data.

9. International Data Transfers

If data is transferred outside the UK/EEA (e.g. to US-based processors), we ensure equivalent protection through adequacy regulations or UK GDPR-approved safeguards such as Standard Contractual Clauses (SCCs).

10. Your Rights

Under UK GDPR, you have the right to:

  • Request a copy of the personal data we hold about you.

  • Ask us to correct, update, or delete your personal data.

  • Withdraw your consent at any time.

  • Object to certain processing (e.g. marketing).

  • Request restriction of processing or portability of your data.

To exercise these rights, contact us at support@thriive.co.uk.

11. Complaints

If you are unhappy with how we process your personal data, please contact us first. You also have the right to complain to the UK Information Commissioner’s Office (ICO): www.ico.org.uk.

12. Changes to this Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page.